ABOUT

Iconmancer (icon) is the alter ego of Carlos Hooper. My design work has an emphasis on web and print media. I have worked as a designer since the early 90's, and created Iconmancer in 2004. The Latin roots of name are: "icon" or image and "mancy" or insight. The fabulous beast on the logo is a griffin.

INFLUENCES

I was born in Mexico and worked there for a few years before moving to the United States. A few influences on my work and processes are: The Bible, Mexican and European art, fast and energetic music, sci-fi and fantasy movies, my peers, mentors and clients. I have an MFA in Computer Arts and have had the privilege of teaching a few times.

PHILOSOPHY

I am a graphic designer, a visual communication consultant. Creative graphic design is my gift, my training, and my career. I provide honest service with professionalism, integrity and ethics. Vince Lombardi's "What it Takes to be Number 1" and Sun Tzu's "Art of War" are my strategy guides.

CLIENTS

Clients I have worked for include: small-startups, artists, ad agencies, design firms, all the way to large international organizations. The range of projects goes from developing their initial branding identity to redeveloping a hi-end web site. I have developed projects in English and Spanish. I love working for clients who trusts my expertise and allow me to do my job, while I keep their vision on target, on time, and within budget.

PRODUCTS

Web site design & development
Information architecture
Photography
Interactive training
Multimedia presentations

Corporate identity
Product branding
Stationery systems

Editiorial design
Brochures
Annual reports

Posters & portable banners
Advertising
Billboard

Trade show graphics
Signage